Stop Being A Marketer

I like to call this the “anti-marketing” marketing, in which rather than only focusing on ROI’s and statistics, you double down on one of the most effective and yet unmeasurable metrics: trust.

You see, I could sit here and write about persuasive techniques and conversion hacks, and yeah it might get more of you guy’s attention.

But it won’t help you build a real relationship with your clients.

In today’s lesson I’m going to cover:

• Why implementing fancy copywriting techniques can lower your conversions.
• How to create a more human connection with your audience.
• AND… the way I spy on other businesses newsletters just to do the opposite.